Promote is where you advertise a published job on external job boards. From the Promote tab on a job position you can search a catalogue of job boards, put the ones you want into a campaign, pay for it, and then follow how each board performs - clicks and applications - without leaving Alva.

Promoting is not the same as publishing. Publishing makes your job visible on your Alva career site, on Alva Marketplace, or in your own ATS, and it costs nothing. Promoting buys paid placements on third-party job boards on top of that. See Set up Job Ad & Publish Job for the publishing step.

Promote is for recruiters who have a job open, are not getting enough relevant applicants, and want to widen the reach of the ad.

The job needs a career site. Job boards need a public page to send applicants to, so a job cannot be promoted until its career site is enabled. If it is not, the Promote tab shows the message "Enable this job's career site to start promoting it" with an Enable career site button. Click it and the promotion options appear.

If you want to brand that page before you start advertising, see Build your Alva Career Site.

You need a company logo. Job board listings require one. If your organisation has a logo it is used automatically; otherwise you will be asked to upload one when you fill in the posting details.

Your job ad needs to be finished. The job title and job description you have already written are what gets sent to the boards, so review them before ordering rather than after.

Open the job position and select the Promote tab. If you have not ordered anything for this job yet, you land straight in the search view under Promote your role.

The search view has two tabs. Advertise to job boards is the catalogue of boards you can buy. My contracts is for organisations that bring their own job board contracts.

Results are grouped into three sections:

Use the Filters sidebar on the left to cut the catalogue down:

Clear all resets every filter at once. Use Sort by above the results to reorder them by Most relevant, Price: Low to high or Price: High to low.

Click More information on any board to open Channel details, which shows the Channel, Type, Description, Pricing, Duration, Locations and a link to the board's Homepage. Where a board is discounted you will see both the Price and the Original price.

Bookmark saves a board to the Saved section so you can come back to it for the next role. You can save up to 50 boards. If a board you saved is withdrawn from the catalogue, a banner tells you how many saved products are no longer available and offers Remove to clear them out.

Click Add to campaign on each board you want. The button changes to Remove from campaign so you can take it out again. A bar at the bottom of the screen keeps a running count of your basket and its total price.

Click the basket to open Basket, which lists the channels you have chosen with the List price, any Discount, and the Total amount. Remove anything you have changed your mind about here.

When the basket is right, click Checkout.

Checkout does not go straight to payment. First you land on Promote your role, a form that supplies the boards with everything they need to publish the ad. It is split into four sections.

Target group - who the ad should reach:

Recruiter info - Full name and Email address (optional).

Posting details - what the ad says and where the role is:

Posting requirements - some boards ask for extra fields of their own. Anything required by a board in your basket appears here, per board. You cannot continue until they are filled in.

Click Continue to go to payment, or Back to return to the search results.

The last step is Payment details. It repeats your Basket and shows:

Click Complete payment, then confirm in the Confirm payment dialog. You will briefly see "Confirming your payment and creating your campaign…" before the campaign appears.

If the payment goes through but the campaign has not shown up yet, you will see "Payment received - your campaign will appear here shortly". That is expected and will resolve on its own.

Once a job has at least one campaign, the Promote tab opens on Active campaigns. Each campaign is a card showing the JOB ID, the campaign name, the Order date and the Last modified date, and a Job Description URL you can copy and hand to anyone who asks where the ad points.

Show campaign details expands the card. Inside you get the Target audience you selected and a table with one row per board:

Click Create new campaign at the top to start another campaign for the same job.

Whether a live campaign can be edited depends on the job boards in it.

Editing a live campaign can cost money:

After you save:

Refunds show as a badge on the campaign:

Use the chat in the bottom right corner to connect with a member of our support team.